Hair Prep Kit: Acidifying + Mask + Liquid Keratin

What is a pre-chemical hair treatment?
This treatment balances the pH and porosity of the hair fiber, strengthens the hair, and prepares it to receive chemical treatments with more resistance and less damage. It acts as a protective shield, reducing the risk of damage, breakage, or dryness, and ensuring a more even, long-lasting, and healthy result.

Why is it important?
This step is essential for anyone undergoing chemical procedures, as its main goal is to strengthen and prepare the hair fiber to receive new, potentially aggressive substances. Benefits include:

• Increased resistance for the hair fiber
• Gain in hair diameter and mass
• Suitable for all hair types, especially porous, sensitized, or damaged hair

The kit contains 3 important products:

1. Acidificante (Acidifier): Controls hair pH and reduces porosity
2. Máscara (Mask): Nourishes and hydrates the cuticle
3. Queratina Líquida (Liquid Keratin): Strengthens hair for brilliant results

Pre-Chemical Kit Contents:

• Acidificante Excelencia 250g
• Máscara Excelencia 500g
• Queratina Líquida Hidrolizada Excelencia 250g

Acidificante Excelencia - Key Actives:

• Murumuru Butter: Restores elasticity, deep hydration, improves flexibility and protection
• Castor Oil: Anti-inflammatory and moisturizing, strengthens scalp and hair growth
• Coconut Oil: Strengthens hair, protects against loss, and retains moisture
• D-Panthenol: Vitamin B5, hydrates, reduces frizz and split ends

Máscara Excelencia - Key Actives:

• Lactic Acid: Hydrates, regulates pH, antimicrobial properties
• D-Panthenol: Deep hydration and softening
• Coconut Oil: Intensive care
• Shea Butter: Hydrates, protects against UV rays and chemical damage

Hydrolyzed Keratin
What is it?
A processed version of keratin with small molecules that penetrate deeply into the hair fiber, obtained from natural sources like wool, feathers, or hair.

Benefits:

• Repairs damaged hair
• Strengthens and reduces breakage
• Deep hydration
• Adds shine and softness
• Protects against heat and chemicals
• Enhances straightening effects

Application:

• In masks and treatments
• As a complement to keratin treatments
• In leave-in products for daily protection